Oct062026
Why Long-Term SEO Training Beats Quick Fixes for Sustainable Rankings
What Most SEO Courses Get Wrong I have spent the last 25 years working in search engine optimization, first as a consultant in Glasgow and then running my own training courses across the UK. Early on, I believed that a few months of study would give me everything I needed. The reality was different. SEO changes constantly, and the people who treat it as a one-off skill are the ones who burn out or fall behind. The difference between a short course and real, sustained exper